| 000 | 00754nam a22002658a 4500 | ||
|---|---|---|---|
| 001 | 10823 | ||
| 005 | 20210222151836.0 | ||
| 008 | 060620r20062004enk b 001 0 eng | ||
| 020 | _a0749448261 | ||
| 035 | _a(Sirsi) 61573 | ||
| 082 | 0 | 4 | _a658.82 HAI |
| 100 | 1 |
_aHaig, Matt _94617 |
|
| 245 | 1 | 0 |
_aBrand royalty : _bhow the world's top 100 brands thrive & survive / _cMatt Haig. |
| 260 |
_aLondon : _bKogan Page, _c2006. |
||
| 300 |
_a256 p.; _c22 cm. |
||
| 500 | _aOriginally published: 2004. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding | |
| 650 | 0 | 0 | _aProduct management |
| 650 | 0 | 0 | _aMarketing |
| 650 | 0 | 0 | _aProduct development |
| 650 | 0 | 0 | _aCorporate image |
| 650 | 0 | 0 | _aConsumer behaviour |
| 942 | _n0 | ||
| 999 |
_c969 _d969 |
||