| 000 | 00672nam a22002295 4500 | ||
|---|---|---|---|
| 001 | 10398 | ||
| 005 | 20210222151743.0 | ||
| 008 | 090401t xxu||||| |||| 00| 0 eng d | ||
| 020 | 1 | 0 | _a2940373000 |
| 035 | _a(Sirsi) 60144 | ||
| 082 | 0 | 0 | _a659.134 DAV |
| 100 | 1 | 0 |
_aDavis, Melissa _92734 |
| 245 | 1 | 0 |
_aMore than a name : _ban introduction to branding / _cby Melissa Davis |
| 260 | 0 | 0 |
_aLausanne,Switzerland : _bAva, _c2005 |
| 300 | 0 | 0 |
_a240 p. _bill.[chiefly col.] _c30 cm. |
| 504 | _aIncludes bibliography, webography, index, acknowledgments | ||
| 650 | 0 | 0 | _aBranding |
| 650 | 0 | 0 | _aCorporate image |
| 650 | 0 | 0 | _aAdvertising campaigns |
| 650 | 0 | 0 | _aMarketing |
| 942 | _n0 | ||
| 999 |
_c581 _d581 |
||