000 03983nam a2200493 i 4500
001 BDZ0034076870
003 StDuBDS
005 20231117154417.0
008 170523s2018 enka b 001|0|eng|d
020 _a9781292208398 (pbk.) :
_c27.99
020 _z9781292208411 (ePub ebook) :
_cNo price
020 _z9781292208404 (PDF ebook) :
_cNo price
040 _aStDuBDS
_beng
_erda
_cStDuBDS
_dStDuBDSZ
050 0 _aHD62.5
_b.M85 2018
072 7 _aBUS
_2ukslc
072 7 _aKJ
_2bicssc
072 7 _aKJVS
_2bicssc
072 7 _aKJH
_2bicssc
072 7 _aKJ
_2thema
072 7 _aKJVS
_2thema
072 7 _aKJH
_2thema
082 0 4 _a658.022
_223
100 1 _aMullins, John W.
_eauthor.
_97987
245 1 4 _aThe new business road test :
_bwhat entrepreneurs and investors should do before launching a lean start-up /
_cJohn Mullins.
250 _aFifth edition.
264 1 _aHarlow, England :
_bPearson,
_c2018.
300 _axx, 337 pages :
_billustrations (black and white) ;
_c24 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
366 _b20171215
_cIn stock
500 _aPrevious edition: 2013.
504 _aIncludes bibliographical references and index.
505 0 _aPART 1: Road test your new business idea 1 Our opportunity: why will or won't this work? 2 Will the fish bite? 3 Is this an attractive market? 4 Is this an attractive industry? 5 Competitive and economic sustainability: how long can we dance? 6 What drives your entrepreneurial or investment dream? 7 Can you and your team execute? 8 Your connections matter: which matter most? 9 Develop your opportunity: put the seven domains to work 10 What entrepreneurs and investors should do before pressing `Start' PART 2: A toolkit for your road test 11 How to learn what you don't know you don't know 12 Who needs investors? 13 Market analysis worksheet 14 Industry analysis checklist 15 Do-it-yourself marketing research for your new business road test 16 Evidence-based forecasting 17 Have you got what it takes? 18 Getting help with your road test
520 8 _aBuilding on lessons learned by studying numerous entrepreneurs, this book details the author's seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.
_bROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. Now in its fourth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies - Ella's Kitchen, Whole Foods, eBay and more - and `seven domains' framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams. This book will help you answer the live-or-die questions: Are the market and industry attractive? Does the opportunity offer both customer benefits as well as competitive and economic sustainability? Can you deliver the results you seek? The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com
650 0 _aNew business enterprises
_xPlanning.
650 0 _aMarketing research.
_915377
650 7 _aBusiness and Management.
_2ukslc
650 7 _aBusiness & Management
_2thema
650 7 _aSmall businesses & self-employed
_2thema
650 7 _aEntrepreneurship
_2thema
_914565
942 _2ddc
999 _c39528
_d39528