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072 7 _aBUS
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082 0 4 _a658.05
_223
245 0 0 _aStrategic digital transformation :
_ba results-driven approach /
_cedited by Alex Fenton, Gordon Fletcher, Marie Griffiths.
264 1 _aLondon :
_bRoutledge,
_c2019.
300 _a216 pages :
_billustrations (black and white).
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
366 _b20191211
_cAvailable
490 1 _aBusiness and digital transformation
504 _aIncludes bibliographical references and index.
505 0 _aPART I: Understanding the digital in business. 1 Why do strategic digital transformation? 2 How to critically understand the digital landscape. 3 What is digital business maturity? 4 Who are my competitors and what is my relationship to them? 5 Managing the digital transformation of an organisation. 6 How to become a digitally enabled and visionary leader. PART II: Digitally transforming the organisation. The external drivers for change. 7 Horizon scanning: cautionary tales. 8 The challenge of new, ever-changing technology and how to keep up. 9 Conducting a competitor analysis in the digital age. 10 Understanding how others see your organisation. Internal motivations: wanting to change the organisation. 11 Doing a forensic internal audit of your organisation: skills, resources, culture, resistance. 12 The value of transparency, sharing, customisation, boldness and openness. 13 Overcoming the legacy of processes, systems and people. Planning to change: becoming a data-driven organisation. 14 Tactics to build your digital strategy. 15 What to plan and when to make decisions with data. 16 How to create responsive business models. PART III: Making your plans happen: acting and engaging. 17 Visible change and inspiring others: making events that challenge innovation. 18 Managing your human resources: sequential-tasking and maker time. 19 Enabling organisational change: co-creation, co-production and co-consumption. 20 Service innovation and transformation: the case of WeChat. PART IV: Assessing your success. 21 Permanently embed innovation into your organisation: always interconnected. 22 Measuring the digital transformation in an organisation: audit to discover what value was added. 23 Read me first: the importance of continuous change.
520 8 _aEmerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace digital technologies. This book offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level.
_bEmerging technologies are having a profound impact upon business as individuals and organisations increasingly embrace the benefits of the `always on' attitude that digital technologies produce. The use of the web, apps, cloud storage, GPS and Internet-connected devices has transformed the way we live, learn, play and interact - yet how a business can fully benefit from this transformation is not always clear. In response, this book enables students and business leaders to take a strategic and sustainable approach to realising the value of digital technologies. It offers results-driven solutions that successfully transform organisations into data-driven, people-focused businesses capable of sustainably competing at a global level.Split across four key parts, the material moves through understanding digital business to planning, implementing and assessing digital transformation. The current challenges facing all small organisations, including limited resources, financial pressures and the lack of dedicated IT departments, are explored. The authors consider the ways in which innovation can increase competitive advantage, how innovative business models can create new opportunities and how a data-driven perspective can release embedded value within the organisation. Contemporary international case studies and examples throughout each chapter bridge theory with practical application and systematically document the patterns of activities that enable success.This textbook is a vital resource for postgraduate and undergraduate students of digital business, innovation and transformation. By showing how to initiate digital transformation across an organisation, it will prepare business owners, directors and management of small- and medium-sized businesses to take strategic advantage of new and emerging technologies to stay ahead of their competition.
650 0 _aBusiness enterprises
_xTechnological innovations.
650 0 _aStrategic planning.
_916393
650 0 _aOrganizational change.
_915717
650 7 _aBusiness and Management.
_2ukslc
650 7 _aBusiness & Management
_2thema
650 7 _aEconomics
_2thema
_914481
650 7 _aBusiness strategy
_2thema
_913887
650 7 _aE-commerce: business aspects
_2thema
650 7 _aProduction & quality control management
_2thema
650 7 _aResearch & development management
_2thema
650 7 _aBusiness mathematics & systems
_2thema
650 7 _aOrganizational theory & behaviour
_2thema
650 7 _aManagement & management techniques
_2thema
650 7 _aSmall businesses & self-employed
_2thema
700 1 _aFenton, Alex,
_eeditor.
700 1 _aFletcher, Gordon,
_eeditor.
700 1 _aGriffiths, Marie,
_cDr.,
_eeditor.
830 0 _aBusiness and digital transformation.
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999 _c39453
_d39453