000			04188nam a2200625 i 4500
001			BDZ0035298865
003			StDuBDS
005			20230420162424.0
008			180625t20182018sz ab f b 001|0|eng|d
020			_a9783319713441 (pbk.) : _c35.99
020			_z9783319720005 (ebook) : _cNo price
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
050		4	_aHM851 _b.N6 2018
072		7	_aMED _2ukslc
072		7	_aJH _2bicssc
072		7	_aJFD _2bicssc
072		7	_aKJQ _2bicssc
072		7	_aKNT _2bicssc
072		7	_aKJM _2bicssc
072		7	_aJH _2thema
072		7	_aJBCT _2thema
072		7	_aKJQ _2thema
072		7	_aKNT _2thema
072		7	_aKJM _2thema
072		7	_aUFL _2thema
072		7	_aKJT _2thema
082	0	4	_a302.231068 _223
100	1		_aNoam, Eli M., _eauthor.
245	1	0	_aMedia and digital management / _cEli M. Noam.
264		1	_aCham, Switzerland : _bPalgrave Macmillan, _c[2018] _c2018
300			_axvii, 479 pages : _billustrations (black and white, and colour), maps (colour) ; _c26 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
336			_acartographic image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
366			_b20190221 _cPOD
500			_aIncludes QR code.
504			_aIncludes bibliographical references and index.
505	0		_a1. Introduction2. The Information Environment3. Production Management in Media and Information4. Technology Management in Media and Information Firms5. Human Resource Management for Media and Information Firms6. Financing Media, Information, and Communication7. Intellectual Asset Management8. Managing Law and Regulation9. Demand and Market Research for Media and Information Products10. Marketing of Media and Information11. Pricing of Media and Information12. Distribution of Media and Information13. Accounting in Media and Information Firms14. Strategy Planning in Media and Information Firms15. Concluding Observations
520	8		_aAimed at the college market, this book is a short, foundational volume on media management. Its chapters cover-in a jargonless, non-technical way-the major management functions. First, creating a product: financing projects, managing technology, HRM, production, intellectual assets, and government relations. _bBeing a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
650		0	_aDigital media _xManagement.
650		0	_aTechnology _xManagement.
650		0	_aStrategic planning. _916393
650		0	_aCreative ability in business. _914222
650		7	_aMedia Studies. _2ukslc _915424
650		7	_aSociology & anthropology _2thema
650		7	_aMedia studies _2thema _915424
650		7	_aBusiness mathematics & systems _2thema
650		7	_aMedia, entertainment, information & communication industries _2thema
650		7	_aManagement & management techniques _2thema
650		7	_aEnterprise software _2thema
650		7	_aOperational research _2thema
942			_2ddc
999			_c39440 _d39440