000			04020nam a2200493 i 4500
001			BDZ0037767463
003			StDuBDS
005			20230320161629.0
008			181213s2019 enka f b 001|0|eng|d
020			_a9781137508188 (pbk.) : _cNo price
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
050		4	_aHA9940.A2 _bV3 2019
072		7	_aBEA _2ukslc
072		7	_aTD _2bicssc
072		7	_aKNP _2bicssc
072		7	_aKNSX _2bicssc
072		7	_aTD _2thema
072		7	_aKNP _2thema
072		7	_aKCC _2thema
072		7	_aKJ _2thema
082	0	4	_a687.068 _223
100	1		_aVarley, Rosemary, _d1959-, _eauthor.
245	1	0	_aFashion management : _ba strategic approach / _cRosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas, Liz Gee.
264		1	_aLondon : _bRed Globe Press, _c2019.
300			_axxxi, 326 pages : _billustrations (black and white, and colour) ; _c26 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_a1. Introducing a strategic approach to fashion management -- 2. Strategic Planning for fashion organisations -- 3. Fashion Marketing -- 4. International Growth Strategy in fashion markets -- 5. Financial management in fashion -- 6. Fashion Brand management -- 7. Fashion marketing communications -- 8. Fashion Merchandise Management -- 9. Fashion Supply Chain Management -- 10. Fashion Retail Management -- 11. Managing Fashion Customers -- 12. Managing fashion responsibly -- 13. Managing risk in fashion -- 14. People Management: A strategic approach.
520	8		_aThis new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. _bThis new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
650		0	_aClothing trade _xManagement.
650		0	_aStrategic planning. _916393
650		7	_aBeauty and Fashion. _2ukslc
650		7	_aIndustrial chemistry & manufacturing technologies _2thema
650		7	_aRetail & wholesale industries _2thema
650		7	_aMicroeconomics _2thema
650		7	_aBusiness & Management _2thema
700	1		_aRoncha, Ana, _eauthor.
700	1		_aRadclyffe-Thomas, Natascha, _eauthor.
700	1		_aGee, Liz, _eauthor.
942			_2ddc
999			_c39392 _d39392