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001 BDZ0034860975
003 StDuBDS
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008 180406t20182018njua f 001|0|eng|d
010 _a2018011184
020 _a9781119467472 (pbk.) :
_c26.99
020 _z9781119467502 (ePub ebook) :
_c21.99
020 _z9781119467489 (PDF ebook) :
_c21.99
020 _z9781119467496 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_erda
_cStDuBDS
_dStDuBDSZ
050 0 _aT49.5
_b.L49 2018
072 7 _aBUS
_2ukslc
072 7 _aKJ
_2bicssc
072 7 _aKJD
_2bicssc
072 7 _aKJC
_2bicssc
072 7 _aKJ
_2thema
072 7 _aKJD
_2thema
072 7 _aKJC
_2thema
072 7 _aAKP
_2thema
072 7 _aJMR
_2thema
072 7 _aKJM
_2thema
082 0 4 _a658.4094
_223
100 1 _aLewrick, Michael,
_eauthor.
245 1 4 _aThe design thinking playbook :
_bmindful digital transformation of teams, products, services, businesses and ecosystems /
_cby Michael Lewrick, Patrick Link, Larry Leifer ; visualization, Nadia Langensand.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2018]
_c2018
300 _a352 pages :
_billustrations (colour) ;
_c19 x 24 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
366 _b20180629
_cAvailable
500 _aIncludes index.
505 0 _aForeword 7 Introduction 10 1 Understand Design Thinking 13 1.1 What needs are addressed in the Playbook? 14 1.2 Why is process awareness key? 36 1.3 How to get a good problem statement 50 1.4 How to discover user needs 58 1.5 How to build empathy with the user 72 1.6 How to find the right focus 80 1.7 How to generate ideas 90 1.8 How to structure and select ideas 98 1.9 How to create a good prototype 108 1.10 How to test efficiently 118 2 Transform Organizations 131 2.1 How to design a creative space and environment 132 2.2 What are the benefits of interdisciplinary teams? 144 2.3 How to visualize ideas and stories 158 2.4 How to design a good story 168 2.5 How to trigger change as a facilitator 180 2.6 How to prepare the organization for a new mindset 190 2.7 Why strategic foresight becomes a key capability 198 3 Design the Future 211 3.1 Why systems thinking helps to understand complexity 212 3.2 How to applylean business model thinking 224 3.3 Why business ecosystem design becomes the ultimate lever 240 3.4 How to bring it home 254 3.5 Why some design criteria will change in the digital paradigm 266 3.6 How to kick-start digital transformation 278 3.7 How artificial intelligence creates a personalized customer experience 292 3.8 How to combine design thinking and data analytics to spur agility 302 Closing words 314 Authors 323 Sources 335 Index 338
520 8 _aA radical shift in perspective to transform your organization to become more innovative. 'The Design Thinking Playbook' is an actionable guide to the future of business.
_bA radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief-and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations-and individuals-to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
650 0 _aCreative ability in technology.
_914223
650 0 _aCreative ability in business.
_914222
650 0 _aCreative thinking.
_914224
650 0 _aIndustrial management
_xTechnological innovations.
650 0 _aIndustrial management.
_915046
650 7 _aBusiness and Management.
_2ukslc
650 7 _aBusiness & Management
_2thema
650 7 _aBusiness innovation
_2thema
650 7 _aBusiness strategy
_2thema
_913887
650 7 _aProduct design
_2thema
_915905
650 7 _aCognition & cognitive psychology
_2thema
650 7 _aManagement & management techniques
_2thema
700 1 _aLink, Patrick,
_d1968-
_eauthor.
700 1 _aLeifer, Larry J.,
_eauthor.
942 _2ddc
999 _c39391
_d39391