000			04212nam a2200709 i 4500
001			BDZ0047499444
003			StDuBDS
005			20230320155627.0
008			210519s2022 enka f b 001|0|eng|d
020			_a9780367490553 (pbk.) : _c36.99
020			_z9781003044246 (ebook) : _cNo price
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
050		0	_aHD9940.A2 _bG65 2022
072		7	_aBEA _2ukslc
072		7	_aWF _2bicssc
072		7	_aKC _2bicssc
072		7	_aKJS _2bicssc
072		7	_aKJSA _2bicssc
072		7	_aKJC _2bicssc
072		7	_aKNPR _2bicssc
072		7	_aKNSX _2bicssc
072		7	_aWF _2thema
072		7	_aKC _2thema
072		7	_aKJS _2thema
072		7	_aKJSA _2thema
072		7	_aKJC _2thema
072		7	_aKNP _2thema
072		7	_aAKT _2thema
072		7	_aKJ _2thema
072		7	_aKJK _2thema
072		7	_aKJSG _2thema
072		7	_aKND _2thema
082	0	4	_a746.920684 _223
100	1		_aGolizia, Dario, _d1966- _eauthor.
245	1	4	_aThe fashion business : _btheory and practice in strategic fashion management / _cDario Golizia.
264		1	_aLondon : _bRoutledge, _c2022.
300			_axv, 221 pages : _billustrations (black and white) ; _c25 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
366			_b20210719 _cPOD
504			_aIncludes bibliographical references and index.
505	0		_a1. Fashion business and strategic marketing 2. Large unspecialised fashion companies 3. Historic fashion brands 4. Contemporary fashion brands 5. Industrial fashion brands 6. Fast fashion brands 7. Emerging brands specialising in ready-to-wear 8. Brands specialising in formal menswear 9. Brands specialising in casualwear 10. Brands specialising in underwear 11. Brands specialising in activewear 12. Brands specialising in streetwear 13. Brands specialising in bags 14. Brands specialising in footwear 15. Conclusions: shared critical factors of success and future scenarios of the fashion industry in collaboration with Sennaith Ghebreab
520	8		_aThis book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media. _bThis book provides a clear understanding of the different business strategies and models across all markets of the fashion industry.Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations - including Off-White, Nike and Zara, as well as leading luxury brands - the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points.Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
650		0	_aFashion merchandising.
650		0	_aClothing trade _xManagement.
650		0	_aClothing trade _xMarketing.
650		7	_aBeauty and Fashion. _2ukslc
650		7	_aHandicrafts, decorative arts & crafts _2thema
650		7	_aEconomics _2thema _914481
650		7	_aSales & marketing _2thema _920600
650		7	_aAdvertising _2thema _913459
650		7	_aBusiness strategy _2thema _913887
650		7	_aRetail & wholesale industries _2thema
650		7	_aFashion & textiles _2thema
650		7	_aBusiness & Management _2thema
650		7	_aInternational business _2thema
650		7	_aWeb-marketing _2thema
650		7	_aManufacturing industries _2thema
942			_2ddc
999			_c39387 _d39387