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| 003 | StDuBDS | ||
| 005 | 20230314145949.0 | ||
| 008 | 170904s2018 enka f b 001|0|eng|d | ||
| 020 |
_a9781138064553 (pbk.) : _c34.99 |
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| 020 |
_z9781315160344 (ebook) : _cNo price |
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_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ |
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_aHD9940.A2 _bT45 2018 |
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| 082 | 0 | 4 |
_a746.920684 _223 |
| 100 | 1 |
_aThind, Ranjit, _d1977- _eauthor. |
|
| 245 | 1 | 0 |
_aStrategic fashion management : _bconcepts, models and strategies for competitive advantage / _cRanjit Thind. |
| 264 | 1 |
_aLondon : _bRoutledge, _c2018. |
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| 300 |
_aviii, 168 pages : _billustrations (black and white) ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 366 |
_b20171117 _cPOD |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aTable of Contents The Business Environment: Industry Dynamics And Value Drivers Emerging Markets: A New Paradigm Strategy: Creating And Capturing A Competitive Advantage Creating Winning Business Models: Past, Present And Future Brand Management: Leveraging The Fundamentals Innovation Driven Growth: The Formula For Success Mergers And Acquisitions: Deal Strategy, Execution And Integration Management And Leadership: Approaches, Styles And Activities Culture And Inclusion: Capabilities, Diversity And Action Work-Life Harmony: Strategies For Successful Assimilation The Future Of Fashion: A New Reality | |
| 520 | 8 | _aStrategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives. The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices. The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry. | |
| 650 | 0 |
_aFashion merchandising _xManagement. |
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| 650 | 0 |
_aClothing trade _xManagement. |
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| 650 | 0 |
_aStrategic planning. _916393 |
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| 650 | 7 |
_aBeauty and Fashion. _2ukslc |
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| 650 | 7 |
_aHandicrafts, decorative arts & crafts _2thema |
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| 650 | 7 |
_aEconomics _2thema _914481 |
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| 650 | 7 |
_aBusiness strategy _2thema _913887 |
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| 650 | 7 |
_aFashion & textiles _2thema |
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| 650 | 7 |
_aBusiness & Management _2thema |
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| 650 | 7 |
_aManufacturing industries _2thema |
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| 942 | _2ddc | ||
| 999 |
_c39299 _d39299 |
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