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008			210504s2022 enka f b 001|0|eng|d
020			_a9781350126930 (pbk.) : _cNo price
020			_a9781350126923 (hbk.) : _cNo price
020			_z9781350126954 (PDF ebook) : _cNo price
020			_z9781350126916 (ebook) : _cNo price
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
050		0	_aTT507 _bV635 2022
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072		7	_aWJ _2thema
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082	0	4	_a646.404 _223
100	1		_aVolonte, Paolo, _d1962- _eauthor.
245	1	0	_aFat fashion : _bthe thin ideal and the segregation of plus-size bodies / _cPaolo Volonte.
264		1	_aLondon : _bBloomsbury Visual Arts, _c2022.
300			_aix, 226 pages : _billustrations (black and white, and colour) ; _c24 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
366			_b20210909 _cAvailable
504			_aIncludes bibliographical references and index.
505	0		_aList of Illustrations -- Preface -- Size Conversion Table -- -- 1. The Paradox of Nonexistent Fat Fashion -- 2. Dress and the Body -- 3. Fashion Discourse: The Tyranny of Slenderness -- 4. Fashion Practice: The Persistence of the Thin Ideal -- 5. Fashion Technology: The Sizing System -- 6. Fashion Politics: The Segregation of Non-Thin Bodies -- 7. Outlook -- -- References -- Index
520	8		_aAverage body mass in many Western cultures is getting larger and yet the fashion system seems mostly unchanged. Major fashion houses still limit their output to small sizes and the dominant ideal of the female body in fashion imagery is still thin - dangerously thin according to World Health Organization standards. Why is the industry forfeiting a considerable share of the market in the form of plus-size consumers, seemingly against its commercial interests? Why does the thin ideal reign supreme despite damning evidence of its harm to women? And is there a way out of this system of thin ideals and segregated fat bodies? In this original study, Paolo Volont answers these questions and more, drawing on influential literature on the body, beauty standards and the roles of clothing in society. He reveals some surprising factors behind the perpetuation of the thin ideal such as the precedent of thin models and the introduction of standardised sizing for mass-manufactured clothing. He also revisits less surprising factors such as the attitudes of designers and consumers towards the female body, and notions of 'perfection'. By critically analysing these factors, Volont reveals why plus-size fashion is often characterised by 'low aesthetic commitment' and low quality marketing. He explores the nature of the segregation of fat bodies in fashion and considers what the future may hold for consumers, designers and marketers alike.
650		0	_aWomen's clothing.
650		0	_aFeminine beauty (Aesthetics)
650		0	_aFashion _xPsychological aspects.
650		0	_aOverweight women _xClothing.
650		7	_aBeauty and Fashion. _2ukslc
650		7	_aLifestyle & personal style guides _2thema
650		7	_aGender studies: women & girls _2thema
650		7	_aCultural studies: fashion & society _2thema
650		7	_aFashion & textiles _2thema
650		7	_aGender studies, gender groups _2thema
650		7	_aEating disorders & therapy _2thema
650		7	_aSocial & political philosophy _2thema
650		7	_aSewing _2thema _916176
942			_2ddc
999			_c39258 _d39258