000			04308nam a2200445 i 4500
001			BDZ0011431096
003			StDuBDS
005			20221216121111.0
008			100930s2011 enka f 001|0|eng|d
020			_a9781856696449 (pbk.) : _c24.99
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
050		0	_aZ246 _b.K36 2011
072		7	_aTEC _2ukslc
072		7	_aTD _2bicssc
072		7	_aAKD _2bicssc
072		7	_aTD _2thema
072		7	_aAKD _2thema
082	0	4	_a686.22 _223
100	1		_aKane, John, _d1949- _eauthor.
245	1	2	_aA type primer / _cJohn Kane.
250			_aSecond edition.
264		1	_aLondon : _bLaurence King Publishing, _c2011.
300			_ax, 230 pages : _billustrations (black and white, and colour) ; _c25 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
366			_b20110228 _cAvailable
500			_aPrevious edition: 2002.
500			_aIncludes index.
505	0		_aAcknowledgements Introduction Basics Describing letterforms / The font / Describing typefaces / Measuring type / Comparing typefaces / Display typefaces Development A timeline / Text typeface classification Letters, words, sentences Understanding letterformsd / Maintaining x-height / Form/counterform / Contrast / Reinforcing meaning / Making sentences, finding sense / Type and color / English is not Chinese Text Tracking: kerning and letterspacing / Formatting text / Texture / Typing is not typesetting / Leading and line length / Kinds of proportion / Components of the text page / Placing text on a page / Front matter, back matter / Indicating paragraphs / Highlighting text / Headlines within text / Widows and orphans Columnar organization Columnar layouts / Cross-alignment / Expressing hierarchy / Tabular matter / Type as image and information Grid systems Introduction / An example / Components of the grid / A simple grid / Grids at large scale / Creating a grid for text / Creating a grid for text and images Next Selected bibliography Index Changes to previous edition include: * (in chapter 'Words and Phrases') An expanded section on setting text, including placement of type; choosing an appropriate typeface; how to express the meaning of a text through typography; creating tone on the page through typography; the use of colour to reinforce typographic hierarchy and create depth. * (in chapter 'Text') New material covering type and layout: an explanation of the components of the page (margins, folios, running heads etc.); how to place text on the page (chapter opener design, placement of running heads). * (in chapter 'Grid Systems') More information on type and the grid: expansion of Component of the Grids section with diagrams revised and made bigger; use of the grid as a system for expressing hierarchy in text.
520	8		_aA guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation. _bA bestselling practical introduction to typography, this book analyzes the basic principles and applications of type. In this revised and expanded edition, the author includes more on digital type, as well as new material on setting of type, choosing an appropriate typeface, and the use of color to reinforce typographic hierarchy. The section on grid systems has been strengthened with the addition of new explanatory diagrams. The book also includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice. John Kane has set up an accompanying website with further information and exercises to be used in conjunction with the book. Engagingly written, this is an invaluable resource for all students of graphic design and typography.
650		0	_aGraphic design (Typography) _914871
650		0	_aLayout (Printing) _915237
650		0	_aType and type-founding.
650		7	_aTechnology. _2ukslc _916512
650		7	_aIndustrial chemistry & manufacturing technologies _2thema
650		7	_aTypography & lettering _2thema
942			_2ddc
999			_c39253 _d39253