| 000 | 02739nam a2200409 i 4500 | ||
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| 001 | BDZ0034123972 | ||
| 003 | StDuBDS | ||
| 005 | 20221212162914.0 | ||
| 008 | 170526r20172011enka f b 001|0|eng|d | ||
| 020 |
_a9781781256176 (pbk.) : _c9.99 |
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| 020 |
_z9781847657466 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ |
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| 050 | 4 |
_aHD30.28 _b.R8 2017 |
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| 072 | 7 |
_aBUS _2ukslc |
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| 072 | 7 |
_aKJ _2bicssc |
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| 072 | 7 |
_aKJC _2bicssc |
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| 072 | 7 |
_aKJ _2thema |
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| 072 | 7 |
_aKJC _2thema |
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| 082 | 0 | 4 |
_a658.4012 _223 |
| 100 | 1 |
_aRumelt, Richard P., _eauthor. |
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| 245 | 1 | 0 |
_aGood strategy, bad strategy : _bthe difference and why it matters / _cRichard Rumelt. |
| 264 | 1 |
_aLondon : _bProfile Books, _c2017. |
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| 300 |
_axii, 322 pages : _billustrations (black and white) ; _c20 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 366 |
_b20170907 _cAvailable |
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| 500 | _aOriginally published: New York: Crown, 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 |
_aEven though everyone is talking about it, there is no concept in business more muddled than 'strategy'. Richard Rumelt tackles this problem head-on. He offers an explanation of how to develop and take action on strategy, in business, and politics. _bWhen Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results. |
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| 650 | 0 |
_aStrategic planning. _916393 |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 650 | 7 |
_aBusiness & Management _2thema |
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| 650 | 7 |
_aBusiness strategy _2thema _913887 |
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| 942 | _2ddc | ||
| 999 |
_c39226 _d39226 |
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