000			02912nam a2200541 i 4500
001			BDZ0027515151
003			StDuBDS
005			20221124140406.0
008			161011s2017 enka 001|0|eng|d
020			_a9781782436584 (hbk.) : _c20.00
020			_z9781782436713 (ebook) : _cNo price
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
050		4	_aHF6181
072		7	_aBUS _2ukslc
072		7	_a3JJP _2bicssc
072		7	_aBGB _2bicssc
072		7	_a3JM _2bicssc
072		7	_aKNTY _2bicssc
072		7	_a3MPQ _2thema
072		7	_aDNBB _2thema
072		7	_a3MR _2thema
072		7	_aKNT _2thema
072		7	_aKJSA _2thema
072		7	_aKJSP _2thema
082	0	4	_a659.1125 _223
100	1		_aMyers, Richard, _eauthor.
245	1	0	_aChutzpah & Chutzpah : _bSaatchi & Saatchi : the insiders' stories / _cRichard Myers, Simon Goode and Nick Darke.
264		1	_aLondon : _bMichael O'Mara Books Limited, _c2017.
300			_axi, 195 pages : _billustrations (black and white, and colour) ; _c24 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
366			_b20170202 _cAvailable
500			_aIncludes index.
520	8		_aName the first advertising agency that comes into your head. Exactly. The story of Saatchi & Saatchi told as it has never been told before: by the people who were really there. 'Chutzpah & Chutzpah' tells the story of the extraordinary success of this famous - and sometimes infamous - advertising agency. _bThis is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years, Saatchi & Saatchi became infamous in their own right. Made up of maverick thinkers and ingenious talent, they broke rules and won big pitches, attracting the business of some of the world's most successful companies.For the first time, the extraordinary story of Saatchi & Saatchi's meteoric rise is told by those instrumental in its success - creatives, account handlers, PAs and directors - each with their own fascinating stories to tell.
610	2	0	_aSaatchi & Saatchi _xHistory.
650		7	_aBusiness and Management. _2ukslc
650		7	_aLater 20th century c 1950 to c 1999 _2thema
650		7	_aBiography: business & industry _2thema
650		7	_a21st century, c 2000 to c 2100 _2thema
650		7	_aMedia, entertainment, information & communication industries _2thema
650		7	_aAdvertising _2thema _913459
650		7	_aPublic relations _2thema _915953
700	1		_aGoode, Simon, _eauthor.
700	1		_aDarke, Nick, _eauthor.
942			_2ddc
999			_c39163 _d39163