000			04270nam a2200685 i 4500
001			BDZ0039695026
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005			20221006145351.0
008			190617s2019 enka f b 001|0|eng|d
020			_a9781138501379 (pbk.) : _c34.99
020			_z9781315144306 (ebook) : _cNo price
040			_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ
050		0	_aHF5822 _b.Z39 2019
072		7	_aBUS _2ukslc
072		7	_aKJ _2bicssc
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082	0	4	_a659.1019 _223
100	1		_aZawisza, Magdalena J. _eauthor.
245	1	0	_aAdvertising, gender and society : _ba psychological perspective / _cMagdalena Zawisza-Riley.
250			_aFirst edition.
264		1	_aLondon : _bRoutledge, _c2019.
300			_axvii, 211 pages : _billustrations (black and white) ; _c24 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
366			_b20190704 _cPOD
500			_aIncludes QR code.
504			_aIncludes bibliographical references and index.
505	0		_aAbout the authorAcknowledgementsPrefacePart I: Key Concepts: Advertising, Gender and SocietyChapter 1: Advertising, Culture and SocietyChapter 2: The Concepts of Gender, Sex and CultureChapter 3: Portrayal of Gender in AdvertisingChapter 4: The Effects of Gendered Advertisements on AudiencesPart II: Gender, Sex and Advertising EffectivenessChapter 6: Psychographic Gender as a Predictor of the Effectiveness of Gendered AdsChapter 7: Sex, Gender and Processing Gendered Advertising ContentPart III: Recommendations for the Audience, Marketers and Policy MakersChapter 8: How Can Audiences Protect Themselves?Chapter 9: How Could Marketers Help Themselves and Others?Chapter 10: What (More) Could Policy Makers Do?ReferencesIndex
520	8		_aAdvertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. _bAdvertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aSex role in advertising.
650		7	_aBusiness and Management. _2ukslc
650		7	_aBusiness & Management _2thema
650		7	_aGender studies, gender groups _2thema
650		7	_aPsychological theory & schools of thought _2thema
650		7	_aPsychology of gender _2thema
650		7	_aSocial, group or collective psychology _2thema
650		7	_aOccupational & industrial psychology _2thema
650		7	_aMedia studies _2thema _915424
650		7	_aPsychology _2thema _915944
650		7	_aAdvertising _2thema _913459
942			_2ddc
999			_c38998 _d38998