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| 005 | 20220930161312.0 | ||
| 008 | 200511r20202017enka f b 001|0|eng|d | ||
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_a9781509832194 (pbk.) : _cNo price |
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_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ |
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_aHF5415.153 _b.K52 2020 |
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| 082 | 0 | 4 |
_a658.802 _223 |
| 100 | 1 |
_aKim, W. Chan, _eauthor. _96079 |
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| 245 | 1 | 0 |
_aBlue ocean shift : _bbeyond competing : proven steps to inspire confidence and seize new growth / _cW. Chan Kim, Renee Mauborgne. |
| 264 | 1 |
_aLondon : _bMacmillan, _c2020. |
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| 300 |
_axiii, 317 pages : _billustrations (black and white) ; _c24 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 366 |
_b20200917 _cAvailable |
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| 500 | _aOriginally published: 2017. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aSection - i: Preface Unit - 1: PART ONE: Blue Ocean Shift Chapter - 1: Reach Beyond the Best Chapter - 2: The Fundamentals of Market-Creating Strategy Chapter - 3: The Mind of a Blue Ocean Strategist Chapter - 4: Humanness, Confidence, and Creative Competence Unit - 2: PART TWO: The Five Steps to Making a Blue Ocean Shift Unit - 2.1: Step One: Get Started Chapter - 5: Choosing the Right Place to Start Chapter - 6: Constructing the Right Blue Ocean Team Unit - 2.2: Step Two: Understand Where You Are Now Chapter - 7: Getting Clear About the Current State of Play Unit - 2.3: Step Three: Imagine Where You Could Be Chapter - 8: Uncovering the Hidden Pain Points That Limit the Size of Your Industry Chapter - 9: Discovering an Ocean of Noncustomers Unit - 2.4: Step Four: Find How You Get There Chapter - 10: Reconstructing Market Boundaries—Systematically Chapter - 11: Developing Alternative Blue Ocean Opportunities Unit - 2.5: Step Five: Make Your Move Chapter - 12: Selecting Your Blue Ocean Move and Conducting Rapid Market Tests Chapter - 13: Finalizing and Launching Your Blue Ocean Move Section - ii: Epilogue: A National Blue Ocean Shift in Action Section - iii: Notes Acknowledgements - iv: Acknowledgments Section - v: Bibliography Index - vi: Index Section - vii: About the Authors | |
| 520 | 8 |
_aDrawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocean crowded with competition to a blue ocean of uncontested market space. _bThe New York Times bestseller. #1 Wall Street Journal bestseller. Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. |
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| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 |
_aMarket segmentation. _917462 |
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| 650 | 0 |
_aNew products. _915628 |
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| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 650 | 7 |
_aBusiness & Management _2thema |
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| 650 | 7 |
_aBusiness strategy _2thema _913887 |
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| 650 | 7 |
_aBusiness competition _2thema |
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| 650 | 7 |
_aManagement & management techniques _2thema |
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| 650 | 7 |
_aSales & marketing _2thema _920600 |
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| 650 | 7 |
_aManagement: leadership & motivation _2thema |
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| 650 | 7 |
_aResearch & development management _2thema |
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| 650 | 7 |
_aCustomer services _2thema |
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| 650 | 7 |
_aOwnership & organization of enterprises _2thema |
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| 700 | 1 |
_aMauborgne, Renee, _eauthor. |
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| 999 |
_c38971 _d38971 |
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