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| 001 | 13838 | ||
| 005 | 20210222152432.0 | ||
| 008 | 070122s2007 njua b 001 0 eng | ||
| 010 | _a 2007002550 | ||
| 015 |
_aGBA778168 _2bnb |
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| 020 | _a9780470051054 | ||
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| 040 |
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| 050 | 0 | 0 |
_aHF6146.I58 _b.O55 2007 |
| 082 | 0 | 0 |
_a659.144 _222 |
| 245 | 0 | 4 |
_aThe online advertising playbook : _bproven strategies and tested tactics from the Advertising Research Foundation / _cJoseph Plummer ... [et al.]. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2007. |
||
| 300 |
_axvi, 302 p. _bill.; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 265-289) and index. | ||
| 650 | 0 | _aInternet advertising. | |
| 700 | 1 |
_aPlummer, Joseph Thornton, _d1941-. _98843 |
|
| 710 | 2 | _aAdvertising Research Foundation. | |
| 942 | _n0 | ||
| 999 |
_c3879 _d3879 |
||