000			03994nam a2200421 a 4500
001			BDZ0008805072
003			StDuBDS
005			20211111145103.0
008			090728s2010 sz ac f 000|0|eng|d
020			_a9782940411078 (pbk.) : _c22.50
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ
050		4	_aTS171.4
072		7	_aBUS _2ukslc
072		7	_aAKC _2bicssc
072		7	_aAK _2bicssc
072		7	_aKJM _2bicssc
072		7	_aAKC _2thema
072		7	_aAK _2thema
072		7	_aKJM _2thema
072		7	_aABQ _2thema
082	0	4	_a658.5752 _222
100	1		_aBest, Kathryn. _9975
245	1	4	_aThe fundamentals of design management / _cKathryn Best.
260			_aLausanne : _bAVA Academia, _cc2010.
300			_a208 p. : _bill. (chiefly col.), ports. ; _c23 cm.
366			_b20100526 _cAvailable
490	1		_aAVA fundamentals
504			_aIncludes bibliographical references.
505	0		_aHow to get the most out of this book. Introduction. Design in context: Design and business cultures; Finance, technology and law; Society, politics and environment; Market demands and user needs; Design audits, briefs and proposals; People; Projects; Products and services. Design overview: The power of design; Design and society; Design projects; The design process; Design skills; Design planning; Project management; Design success. Case study: Legible London: a new way of walking in the UK's capital city. Contextual perspectives: Sorena Veerman; Wen-Long Chen; Dr Miles Park. Management overview: Economics; Business and enterprise; The management process; Business and enterprise planning; Management practice; Business administration; Business success. Case study: MAS Holdings: enterprising ethical retailing. Contextual perspectives: Ruedi Alexander Muller-Beyeler; Joshua L.Cohen; Kevin McCullagh. Accounting and finance: The financial organisation; Financial accounting; Financial reporting; Management accounting; Measuring performance; Measuring value in design. Case study: Phelophepa Healthcare Train: delivering value. Contextual perspectives: Philip Goad; Thomas Lockwood; Krzyzstof Bielski. Marketing and brand communication: Users, customers and markets; Understanding production and consumption; Marketing; Marketing communications; Branding; Brand communications; Vision, values and brands. Case study: Zipcar: the vision driving the world's largest car sharing club. Contextual perspectives: Robert Malcolm; Naoko Iida; Audrey Arbeeny. Design and Innovation: Design, Management and innovation; Design-driven innovation; Brand-driven innovation; Design management for corporations; Design management for small to medium enterprises. Case study: Philips Design: design for a sustainable society. Contextual perspectives: Matt Barthelemy; Sonja Dahl; Simon May. Conclusion. Glossary. Bibliography and resources. Picture credits. Acknowledgements. Working with ethics.
520	8		_aThis is a comprehensive guide to managing people, projects, processes and procedures behind the design of our everyday products, services, environments and experiences. _bThe book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
650		0	_aIndustrial design _xManagement.
650		7	_aBusiness and Management. _2ukslc
650		7	_aGraphic design _2thema
650		7	_aIndustrial / commercial art & design _2thema
650		7	_aManagement & management techniques _2thema
650		7	_aArt: financial aspects _2thema
830		0	_aAVA fundamentals.
999			_c38587 _d38587