000			02958cam a22004338i 4500
001			21342819
005			20210507120149.0
008			191220s2020 nyu b 001 0 eng
010			_a 2019059187
020			_a9781138616318 _q(hardback)
020			_a9781138616325 _q(paperback)
020			_z9780429462207 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHD9940.A2 _bB63 2020
082	0	0	_a746.9/20688 _223
100	1		_aBoardman, Rosy, _eauthor.
245	1	0	_aFashion buying and merchandising : _bthe fashion buyer in a digital society / _cRosy Boardman, Rachel Parker-Strak and Claudia E. Henninger.
263			_a2008
264		1	_aNew York : _bRoutledge, _c2020.
300			_apages cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aMastering fashion management
504			_aIncludes bibliographical references and index.
520			_a"Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies, the changing nature of the industry into one that is faster-paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second and final year undergraduate as well as MA/MSc fashion courses. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today"-- _cProvided by publisher.
650		0	_aFashion merchandising.
650		0	_aClothing trade.
650		0	_aPurchasing.
650		0	_aInternet marketing.
650		0	_aConsumer satisfaction.
700	1		_aParker-Strak, Rachel, _d1978- _eauthor.
700	1		_aHenninger, Claudia E., _d1985- _eauthor.
776	0	8	_iOnline version: _aBoardman, Rosy, 1988- _tFashion buying and merchandising _dNew York : Routledge, 2020 _z9780429462207 _w(DLC) 2019059188
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc
999			_c38114 _d38114