000			03569cam a2200481 i 4500
001			021994945
003			UkOxU
005			20210430124519.0
008			190513t20192019gw ah bc 000 0deng d
020			_a9783862067541 _qhardback
020			_a3862067548 _qhardback
035			_a(OCoLC)1101027533
040			_aYDX _beng _erda _cYDX _dCNNGC _dOCLCO _dMZA _dOHX _dOCLCF _dUVV _dJPG _dRCE _dCMA _dUkOxU
042			_aukscp
050		4	_aN6822.5.M63 _bA4 2019
082	0	4	_a745.4
245	0	0	_aMoholy-Nagy and the new typography : _bA-Z / _cPetra Eisele, Isabel Naegele, Michael Lailach [eds.].
264		1	_a[Dortmund, Germany] : _bVerlag Kettler, _c[2019?]
264		4	_c©2019
300			_a247 pages : _billustrations, facsimiles ; _c31 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent _bsti
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
500			_aPlace of publication from publisher's website (viewed October 2020).
500			_aExhibition: Kunstbibliothek, Staatliche Museen zu Berlin, Germany (29.08.-15.09.2019)
504			_aIncludes bibliographical references.
520	8		_a"In 1929, ten years after the Bauhaus was founded, Berlin's Martin-Gropius-Bau launched the exhibition 'New Typography.' László Moholy-Nagy, who had left Dessau the previous year and had earned a reputation as a designer in Berlin, was invited to exhibit his work together with other artists. He designed a room—entitled 'Wohin geht die typografische Entwicklung?' ('Where is typography headed?')—where he presented 78 wall charts illustrating the development of the 'New Typography' since the turn of the century and extrapolating its possible future. To create these charts, he not only used his own designs, but also included advertising prints by colleagues associated with the Bauhaus. The functional graphic design, initiated by the 'New Typography' movement in the 1920s, broke with tradition and established a new advertising design based on artistic criteria. It aimed to achieve a modern look with standardized typefaces, industrial DIN norms, and adherence to such ideals as legibility, lucidity, and straightforwardness, in line with the key principles of constructivist art. For the first time, this comprehensive publication showcases Moholy-Nagy's wall charts which have recently been rediscovered in Berlin's Kunstbibliothek. Renowned authors provide insights into this treasure trove by each contributing to this alphabetized compilation starting with 'A' for 'Asymmetry' and ending with 'Z' for 'Zukunftsvision' ('vision of the future'). By perusing through the pages and allowing a free flow of association, the typographical world of ideas of the 1920s avant-garde is once again brought back to life."--bauhaus-movement.com (viewed October 2021).
600	1	0	_aMoholy-Nagy, László, _d1895-1946 _vExhibitions.
600	1	7	_aMoholy-Nagy, László, _d1895-1946. _2fast _0(OCoLC)fst00045897
610	2	0	_aBauhaus _vExhibitions.
610	2	7	_aBauhaus. _2fast _0(OCoLC)fst00554499
650		0	_aGraphic design (Typography) _vExhibitions.
650		7	_aGraphic design (Typography) _2fast _0(OCoLC)fst00946640
655		7	_aExhibition catalogs. _2fast _0(OCoLC)fst01424028
700	1		_aEisele, Petra, _d1966- _eeditor.
700	1		_aNaegele, Isabel, _eeditor.
700	1		_aLailach, Michael, _eeditor.
700	1	2	_aMoholy-Nagy, László, _d1895-1946. _tWorks. _kSelections.
710	2		_aKunstbibliothek (Berlin, Germany), _ehost institution.
942			_2ddc
999			_c38108 _d38108