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| 005 | 20210222152419.0 | ||
| 008 | 050415s2006 enka b 001 0 eng | ||
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_a075066634X _c22.99 |
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_a658.8 _222 |
| 245 | 0 | 0 |
_aConnected marketing : _bthe viral, buzz and word of mouth revolution / _cedited by Jusin Kirby and Paul Marsden. |
| 260 |
_aOxford : _bButterworth-Heinemann, _c2006. |
||
| 300 |
_axxxv, 282 p. _bill.; _c24cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aWord-of-mouth advertising. | |
| 650 | 0 | _aViral marketing. | |
| 700 | 1 |
_aKirby, Justin. _96111 |
|
| 700 | 1 |
_aMarsden, Paul. _97234 |
|
| 942 | _n0 | ||
| 999 |
_c3782 _d3782 |
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