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008 090401t xxu||||| |||| 00| 0 eng d
020 0 0 _a1564969053
035 _a(Sirsi) 56264
082 0 0 _a659.134 EVA
100 1 _aEvans, Judith
_93414
245 1 0 _aChallenging the big brands :
_bhow new brands win market share with innovative design /
_cJudith Evans and Cheryl Dangel Cullen.
260 0 0 _aGloucester, Mass. :
_bRockport Publishers,
_cc2003.
650 0 0 _aTrademarks
650 0 0 _aLogos
650 0 0 _aBranding
700 1 0 _aCullen, Cheryl Dangel
_92571
942 _n0
999 _c37371
_d37371