| 000 | 01825nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 45296 | ||
| 005 | 20210222115718.0 | ||
| 008 | 181203s2019 enka f b 001|0|eng|d | ||
| 020 |
_a9780749484224 (pbk.) : _c£29.99 |
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| 020 |
_z9780749484231 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
||
| 050 | 0 |
_aHF5548.32 _b.K566 2019 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _a658.872 KIN |
| 100 | 1 |
_aKingsnorth, Simon, _eauthor. |
|
| 245 | 1 | 0 |
_aDigital marketing strategy : _ban integrated approach to online marketing / _cSimon Kingsnorth. |
| 250 | _aSecond edition. | ||
| 260 |
_aLondon : _bKoganPage, _c2019. |
||
| 300 |
_axvii, 364 pages : _billustrations (black and white) ; _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2016. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThe modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. | |
| 650 | 0 |
_aElectronic commerce _xManagement. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aStrategic planning. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c32810 _d32810 |
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