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008 141216t20152015nyua ob 001 0 eng d
020 _z9781138781085
020 _a9781315770277 (e-book)
035 _a(MiAaPQ)EBC1873869
035 _a(Au-PeEL)EBL1873869
035 _a(CaPaEBR)ebr10994860
035 _a(CaONFJC)MIL665795
035 _a(OCoLC)897376808
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aML3790
_b.G676 2015
082 0 _a781.5/4
_223
100 1 _aGraakjær, Nicolai,
_eauthor.
245 1 0 _aAnalyzing music in TV commercials :
_btelevision commercials and consumer choice /
_cNicolai Graakjaer.
264 1 _aNew York, New York ;
_aOxfordshire, England :
_bRoutledge,
_c2015.
264 4 _c©2015
300 _a1 online resource (183 pages) :
_billustrations.
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
490 1 _aRoutledge Interpretive Marketing Research ;
_v20
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aMusic in advertising.
650 0 _aTelevision advertising.
650 0 _aTelevision and music.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aGraakjaer, Nicolai.
_tAnalyzing music in TV commercials : television commercials and consumer choice.
_dNew York, New York ; Oxfordshire, England : Routledge, c2015
_h172 pages
_kRoutledge interpretive marketing research ; 20.
_z9781138781085
_w2014030440
797 2 _aProQuest (Firm)
830 0 _aRoutledge interpretive marketing research series ;
_v20.
856 4 0 _uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=1873869
_zClick to View
942 _n0
999 _c32475
_d32475