000 | 01816nam a2200445 i 4500 | ||
---|---|---|---|
001 | 44975 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 150116t20142014nyua ob 001 0 eng d | ||
020 | _z9781137279569 | ||
020 | _a9781137447715 (e-book) | ||
035 | _a(MiAaPQ)EBC1812269 | ||
035 | _a(Au-PeEL)EBL1812269 | ||
035 | _a(CaPaEBR)ebr11000997 | ||
035 | _a(CaONFJC)MIL650588 | ||
035 | _a(OCoLC)893554268 | ||
040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
050 | 4 |
_aHF5415.1255 _b.Y68 2014 |
|
082 | 0 |
_a658.8/27 _223 |
|
100 | 1 |
_aYoung, Antony, _d1964- _eauthor. |
|
245 | 1 | 0 |
_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young. |
250 | _aSecond edition. | ||
264 | 1 |
_aNew York, New York : _bPalgrave Macmillan, _c2014. |
|
264 | 4 | _c©2014 | |
300 |
_a1 online resource (256 pages) : _billustrations |
||
336 |
_atext _2rdacontent |
||
337 |
_acomputer _2rdamedia |
||
338 |
_aonline resource _2rdacarrier |
||
504 | _aIncludes bibliographical references and index. | ||
588 | _aDescription based on print version record. | ||
590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | _aBranding (Marketing) | |
650 | 0 | _aInternet marketing. | |
650 | 0 | _aSocial media. | |
655 | 4 | _aElectronic books. | |
776 | 0 | 8 |
_iPrint version: _aYoung, Antony, 1964- _tBrand media strategy : integrated communications planning in the digital era. _bSecond edition. _dNew York, New York : Palgrave Macmillan, c2014 _hxii, 242 pages _z9781137279569 _w2014001649 |
797 | 2 | _aProQuest (Firm) | |
856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=1812269 _zClick to View |
942 | _n0 | ||
999 |
_c32458 _d32458 |