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006 m o d |
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008 150116t20142014nyua ob 001 0 eng d
020 _z9781137279569
020 _a9781137447715 (e-book)
035 _a(MiAaPQ)EBC1812269
035 _a(Au-PeEL)EBL1812269
035 _a(CaPaEBR)ebr11000997
035 _a(CaONFJC)MIL650588
035 _a(OCoLC)893554268
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5415.1255
_b.Y68 2014
082 0 _a658.8/27
_223
100 1 _aYoung, Antony,
_d1964-
_eauthor.
245 1 0 _aBrand media strategy :
_bintegrated communications planning in the digital era /
_cAntony Young.
250 _aSecond edition.
264 1 _aNew York, New York :
_bPalgrave Macmillan,
_c2014.
264 4 _c©2014
300 _a1 online resource (256 pages) :
_billustrations
336 _atext
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
588 _aDescription based on print version record.
590 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aBranding (Marketing)
650 0 _aInternet marketing.
650 0 _aSocial media.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aYoung, Antony, 1964-
_tBrand media strategy : integrated communications planning in the digital era.
_bSecond edition.
_dNew York, New York : Palgrave Macmillan, c2014
_hxii, 242 pages
_z9781137279569
_w2014001649
797 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=1812269
_zClick to View
942 _n0
999 _c32458
_d32458