| 000 | 01854nam a2200433 i 4500 | ||
|---|---|---|---|
| 001 | 44958 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 140804t20152015mdu ob 001 0 eng d | ||
| 020 | _z9781442221222 | ||
| 020 | _z9781442221215 | ||
| 020 | _a9781442221239 (e-book) | ||
| 035 | _a(MiAaPQ)EBC1744481 | ||
| 035 | _a(Au-PeEL)EBL1744481 | ||
| 035 | _a(CaPaEBR)ebr10896898 | ||
| 035 | _a(OCoLC)884279951 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.123 _b.B535 2015 |
|
| 082 | 0 |
_a658.8/02 _223 |
|
| 100 | 1 |
_aBlakeman, Robyn, _d1958- _eauthor. _919398 |
|
| 245 | 1 | 0 |
_aIntegrated marketing communication : _bcreative strategy from idea to implementation / _cRobyn Blakeman. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLanham, Maryland ; _aLondon, England : _bRowman & Littlefield, _c2015. |
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| 264 | 4 | _c©2015 | |
| 300 | _a1 online resource (338 pages) | ||
| 336 |
_atext _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 500 | _aFirst edition published 2007--T.p.verso. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 588 | _aDescription based on print version record. | ||
| 590 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aBlakeman, Robyn, 1958- _tIntegrated marketing communication : creative strategy from idea to implementation. _bSecond edition. _dLanham, Maryland ; London, England : Rowman & Littlefield, c2015 _hxii, 325 pages _z9781442221222 _w2014023253 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=1744481 _zClick to View |
| 942 | _n0 | ||
| 999 |
_c32439 _d32439 |
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