| 000 | 01476nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 44875 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 130802s2013 enk sb 001 0 eng d | ||
| 020 | _z9780745639833 | ||
| 020 | _z9780745639826 | ||
| 020 | _z9780745678900 (e-book) | ||
| 035 | _a(MiAaPQ)EBC1315640 | ||
| 035 | _a(Au-PeEL)EBL1315640 | ||
| 035 | _a(CaPaEBR)ebr10734613 | ||
| 035 | _a(CaONFJC)MIL505115 | ||
| 035 | _a(OCoLC)853364709 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aP94.6 _b.D38 2013 |
|
| 082 | 0 | 4 |
_a302.2 _223 |
| 100 | 1 | _aDavis, Aeron. | |
| 245 | 1 | 0 |
_aPromotional cultures _h[electronic resource] _bthe rise and spread of advertising, public relations, marketing and branding / _cAeron Davis. |
| 260 |
_aCambridge, England ; _aMalden, Mass. : _bPolity, _cc2013. |
||
| 300 | _a1 online resource (xi, 247 p.) | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 588 | _aDescription based on online resource; title from title page (ebrary, viewed August 2, 2013). | ||
| 650 | 0 | _aCommunication and culture. | |
| 650 | 0 |
_aCommunication and culture _vCase studies. |
|
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=1315640 _zClick to View |
| 942 | _n0 | ||
| 999 |
_c32349 _d32349 |
||