000 01288nam a2200361 a 4500
001 44712
006 m o d |
007 cr cn|||||||||
008 120307s2012 enk sb 001 0 eng d
020 _z9781408157220
020 _z9781408159699 (e-book)
035 _a(MiAaPQ)EBC863153
035 _a(Au-PeEL)EBL863153
035 _a(CaPaEBR)ebr10535519
035 _a(CaONFJC)MIL347938
035 _a(OCoLC)782877294
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aHD69.B7
_bE27 2012
100 1 _aEarl, Steve.
245 1 0 _aBrand anarchy
_h[electronic resource] :
_bmanaging corporate reputation /
_cSteve Earl and Stephen Waddington.
260 _aLondon :
_bBloomsbury Pub.,
_c2012.
300 _axvi, 256 p.
504 _aIncludes bibliographical references and index.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aBrand name products.
650 0 _aProduct management.
650 0 _aCorporate image.
655 4 _aElectronic books.
700 1 _aWaddington, Stephen.
_917356
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=863153
_zClick to View
942 _n0
999 _c32171
_d32171