000			03141nam a2200409 a 4500
001			44691
006			m o d |
007			cr cn|||||||||
008			111222s2012 cau sb 001 0 eng d
010			_z 2011050766
020			_z9781118249741 (hardback)
020			_z9781118286005 (e-book)
035			_a(MiAaPQ)EBC822008
035			_a(Au-PeEL)EBL822008
035			_a(CaPaEBR)ebr10542568
035			_a(CaONFJC)MIL365113
035			_a(OCoLC)769289646
040			_aMiAaPQ _cMiAaPQ _dMiAaPQ
050		4	_aHD45 _b.R245 2012
082	0	4	_a658.4/063 _223
100	1		_aRadjou, Navi.
245	1	0	_aJugaad innovation _h[electronic resource] : _bthink frugal, be flexible, generate breakthrough growth / _cNavi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _c2012.
300			_axi, 275 p.
504			_aIncludes bibliographical references and index.
520			_a"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "-- _cProvided by publisher.
533			_aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650		0	_aTechnological innovations _vCase studies.
650		0	_aAdaptability (Psychology) _vCase studies.
655		4	_aElectronic books.
700	1		_aPrabhu, Jaideep C.
700	1		_aAhuja, Simone.
710	2		_aProQuest (Firm)
856	4	0	_uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=822008 _zClick to View
942			_n0
999			_c32147 _d32147