000 02311nam a2200385 a 4500
001 44678
006 m o d |
007 cr cn|||||||||
008 110921s2012 njuac sb 001 0 eng d
010 _z 2011039737
020 _z9781118101339 (pbk.)
020 _z9781118223833 (e-book)
035 _a(MiAaPQ)EBC818032
035 _a(Au-PeEL)EBL818032
035 _a(CaPaEBR)ebr10531431
035 _a(CaONFJC)MIL361938
035 _a(OCoLC)775301834
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aHF5825
_b.S88 2012
082 0 4 _a659.13/2
_223
100 1 _aSullivan, Luke.
_918303
245 1 0 _aHey, Whipple, squeeze this!
_h[electronic resource] :
_bthe classic guide to creating great advertising /
_cby Luke Sullivan ; with Sam Bennett.
250 _a4th ed.
260 _aHoboken, N.J. :
_bWiley,
_c2012.
300 _axiii, 386 p. :
_bill., port.
504 _aIncludes bibliographical references and index.
520 _a"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
_cProvided by publisher.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aAdvertising copy.
655 4 _aElectronic books.
700 1 _aBennett, Sam.
_918304
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=818032
_zClick to View
942 _n0
999 _c32132
_d32132