| 000 | 02596nam a2200373 a 4500 | ||
|---|---|---|---|
| 001 | 44431 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 090108s2009 nju sb 001 0 eng | ||
| 010 | _z 2008055225 | ||
| 020 | _z9780470410974 (cloth : acid-free paper) | ||
| 035 | _a(MiAaPQ)EBC427881 | ||
| 035 | _a(Au-PeEL)EBL427881 | ||
| 035 | _a(CaPaEBR)ebr10346396 | ||
| 035 | _a(CaONFJC)MIL211336 | ||
| 035 | _a(OCoLC)323126794 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHF5415.1265 _b.W43 2009 |
|
| 082 | 0 | 4 |
_a658.8/72 _222 |
| 100 | 1 |
_aWeber, Larry. _911675 |
|
| 245 | 1 | 0 |
_aMarketing to the social web _h[electronic resource] : _bhow digital customer communities build your business / _cLarry Weber. |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _cc2009. |
||
| 300 | _axvii, 246 p. | ||
| 504 | _aIncludes bibliographical references (p. 231-238) and index. | ||
| 505 | 0 | _aThe web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner). | |
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aOnline social networks. | |
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=427881 _zClick to View |
| 942 | _n0 | ||
| 999 |
_c31861 _d31861 |
||