| 000 | 01591nam a2200433Ia 4500 | ||
|---|---|---|---|
| 001 | 44296 | ||
| 005 | 20210222154504.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 050415s2005 ne a fsb 001 0 eng d | ||
| 020 | _z0240807537 (pbk.) | ||
| 020 | _z9780240807539 | ||
| 020 |
_a9780080460437 _q(electronic bk.) |
||
| 020 | _z0080460437 | ||
| 035 | _a(MiAaPQ)EBC270254 | ||
| 035 | _a(Au-PeEL)EBL270254 | ||
| 035 | _a(CaPaEBR)ebr10138411 | ||
| 035 | _a(CaONFJC)MIL63081 | ||
| 035 | _a(OCoLC)476002726 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
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| 050 | 4 |
_aHE8700.8 _b.M25 2005 |
|
| 082 | 0 | 4 |
_a384.551 _222 |
| 100 | 1 |
_aMcDowell, Walter. _97427 |
|
| 245 | 1 | 0 |
_aBranding TV _h[electronic resource] : _bprinciples and practices / _cby Walter McDowell and Alan Batten. |
| 250 | _a[2nd ed.]. | ||
| 260 |
_aAmsterdam ; _aBoston : _bElsevier/Focal Press, _cc2005. |
||
| 300 |
_ax, 158 p. : _bill. |
||
| 500 | _aPrevious ed.: Washington, D.C.: National Association of Broadcasters. 1999. | ||
| 504 | _aIncludes bibliographical references (p. 143) and index. | ||
| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aTelevision broadcasting. | |
| 650 | 0 | _aBrand name products. | |
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aBatten, Alan. _9721 |
|
| 710 | 2 | _aNational Association of Broadcasters. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=270254 _zClick to View |
| 942 | _n0 | ||
| 999 |
_c31713 _d31713 |
||