000 01823nam a22004334a 4500
001 44280
006 m o d |
007 cr cn|||||||||
008 050922s2006 nju s 001 0 eng
010 _z 2005027678
015 _aGBA588332
_2bnb
016 7 _z013315658
_2Uk
020 _z047174719X (cloth)
020 _z9780471747192
035 _a(MiAaPQ)EBC243774
035 _a(Au-PeEL)EBL243774
035 _a(CaPaEBR)ebr10305452
035 _a(CaONFJC)MIL28801
035 _a(OCoLC)67524517
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aTK5105.8884
_b.S26 2006
082 0 4 _a659.2
_222
084 _a85.40
_2bcl
100 1 _aScoble, Robert,
_d1965-
245 1 0 _aNaked conversations
_h[electronic resource] :
_bhow blogs are changing the way businesses talk with customers /
_cRobert Scoble and Shel Israel.
260 _aHoboken, N.J. :
_bJohn Wiley,
_cc2006.
300 _ax, 251 p.
500 _aIncludes indexes.
505 0 _aSouls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aBlogs.
650 0 _aBusiness communication.
650 0 _aInternet
_xSocial aspects.
655 4 _aElectronic books.
700 1 _aIsrael, Shel,
_d1944-
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/rave/detail.action?docID=243774
_zClick to View
942 _n0
999 _c31696
_d31696