000			02028nam a22003611a 4500
001			44199
005			20210222154449.0
006			m d
007			cr un ---uuuua
008			180920s2018 sz a o 000 0 eng d
020			_a9781350096516 (online)
020			_z9782940411412 (paperback)
040			_aUtOrBLW _beng _cUtOrBLW
050		4	_aTS195.4 _b.A43 2018
100	1		_aAmbrose, Gavin. _9221
245	1	0	_aPackaging the brand _h[electronic resource] : _bthe relationship between packaging design and brand identity / _cGavin Ambrose, Paul Harris.
250			_aFirst ed.
260			_aLausanne : _bAVA Publishing SA, _c2018.
300			_a1 online resource (208 p.) : _bills.
490	1		_aRequired reading range course reader
490	1		_aAVA academia
505	0		_a1. The 'packaged' brand -- 2. Research and concept -- 3. Design approaches -- 4. Form and elements -- 5. The future.
520			_a"While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns."--Bloomsbury Publications.
530			_aAlso issued in print.
533			_aElectronic reproduction. _bLondon : _cBloomsbury Publishing, _d2014. _nAvailable via World Wide Web. _nAccess limited by licensing agreement. _7s2014 dcunns
650		0	_aPackaging _xDesign.
650		0	_aBranding (Marketing)
700	1		_aHarris, Paul, _d1971- _94768
830		0	_aRequired reading range. _pCourse reader.
830		0	_aAVA academia.
856	4	0	_uhttp://dx.doi.org/10.5040/9781350096516?locatt=label:secondary_appliedVisualArts
942			_n0
999			_c31608 _d31608