000			02008nam a22003491a 4500
001			44196
005			20210222154448.0
006			m d
007			cr un ---uuuua
008			180920s2018 sz ac ob 001 0 eng d
020			_a9782940476091 (online)
020			_z9782940373468 (paperback)
040			_aUtOrBLW _beng _cUtOrBLW
050		4	_aHF5825 _b.S29 2018
100	1		_aSawyer, Robert. _99795
245	1	0	_aKiss & sell _h[electronic resource] : _bwriting for advertising : redeisgned & rekissed / _cRobert Sawyer.
246	3		_aKiss and sell
246	3		_aRedesigned and rekissed
250			_aFirst ed.
260			_aLausanne, Switzerland : _bAVA Academia, _c2018.
300			_a1 online resource (182 p.) : _bill. (chiefly col.), port.
490	0		_aRequired reading range
490	1		_aAVA academia
504			_aIncludes bibliographic references (p. 182) and index.
520			_a"Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry."--Bloomsbury Publishing.
530			_aAlso issued in print.
533			_aElectronic reproduction. _bLondon : _cBloomsbury Publishing, _d2014. _nAvailable via World Wide Web. _nAccess limited by licensing agreement. _7s2014 dcunns
650		0	_aAdvertising copy.
830		0	_aAVA academia.
856	4	0	_uhttp://dx.doi.org/10.5040/9782940476091?locatt=label:secondary_appliedVisualArts
942			_n0
999			_c31605 _d31605