000 04141nam a22003851a 4500
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007 cr un ---uuuua
008 180920s2018 enkac ob 001 0 eng d
020 _a9781474250580 (online)
020 _z9781474250573 (hardback)
040 _aUtOrBLW
_beng
_cUtOrBLW
050 0 0 _aN8350
_b.B67 2017
050 4 _aN8350
_b.B73 2018
082 0 0 _a707
_223
100 1 _aBranagan, Alison,
_eauthor.
_919480
245 1 4 _aThe essential guide to business for artists and designers
_h[electronic resource] /
_cAlison Branagan.
250 _aSecond edition.
260 _aLondon ;
_aNew York :
_bBloomsbury Academic, an imprint of Bloomsbury Publishing Plc,
_c2018.
300 _a1 online resource (337 p.) :
_bill., portraits
490 1 _aEssential guides
504 _aIncludes bibliographical references and index.
505 0 _aMachine generated contents note: Foreword by James Dyson -- Introduction -- 1. Making creativity pay -- 2. How to make a living -- 3. Overview of business start-up -- 4. Money management -- 5. Business planning -- 6. Building networks -- 7. Self-promotion -- 8. Funding and sponsorship -- 9. Creative crimes -- 10. Confidence and negotiation tactics -- 11. Records, tax and basic bookkeeping -- 12. Websites, blogs and social media -- 13. Innovation and future trends -- 14. Ideas for growth -- Appendix 1. Business knowledge exercises -- Appendix 2. Answers to the costing and pricing quiz -- Glossary -- Useful organizations -- Index.
520 _a"This new edition of the best-selling business handbook for artists and designers is a comprehensive guide to setting up a profitable, professional art or design practice. Written by an expert who teaches entrepreneurship and business start-up, this book leads the reader through the most important aspects of running a creative business, from how to make a living to innovation and managing business growth. Topics include: * Working with new technologies and social media * Pricing work and financial planning * Managing legal and copyright issues * Building networks and successful negotiation tactics * Planning for growth and exploiting future trends New to this expanded edition are: * International profiles of creatives who run thriving businesses * Templates, forms and spreadsheets to copy or download from the companion website * Exercises to build business skills * An extended list of useful resources * A chapter on how to grow your business * An overview of the current business environment for entrepreneurs, including opportunities such as trading with a smart phone, copyright protection using QR codes, selling internationally, crowd sourcing for funding, and setting up a pop-up shop * Updated tax and legal information on setting up a business based in the UK or US * Expanded information on trading internationally The book is printed in a dyslexic-friendly font and includes illustrated mind maps and colour pictures throughout."--
_cProvided by publisher.
520 _a"This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise"--Bloomsbury Publishing.
530 _aAlso issued in print.
533 _aElectronic reproduction.
_bLondon :
_cBloomsbury Publishing,
_d2014.
_nAvailable via World Wide Web.
_nAccess limited by licensing agreement.
_7s2014 dcunns
650 0 _aArt
_xVocational guidance.
650 0 _aNew business enterprises
_xManagement.
776 0 _aOriginal
_w(DLC) 2016025278
830 0 _aEssential guides (London, England)
856 4 0 _uhttp://dx.doi.org/10.5040/9781474250580?locatt=label:secondary_appliedVisualArts
942 _n0
999 _c31599
_d31599