000			02176nam a22003251a 4500
001			44182
005			20210222115029.0
006			m d
007			cr un ---uuuua
008			180920s2018 sz ac ob 000 0 eng d
020			_a9781474218535 (online)
020			_z9782940411474 (paperback)
040			_aUtOrBLW _beng _cUtOrBLW
050		4	_aNK8804 _b.R87 2018
100	1		_aRussel, Alex.
245	1	4	_aThe fundamentals of printed textile design _h[electronic resource] / _cAlex Russel.
250			_aFirst ed.
260			_aLausanne : _bAVA Publishing SA, _c2018.
300			_a1 online resource (209 p.) : _bills., port.
490	1		_aAVA Academia series
504			_aIncludes bibliographical references (p. 195).
520			_a"The Fundamentals of Printed Textile Design explores contemporary practice in printed textile design. It outlines the process of creating designs, looking at the vital role played by drawing, colour, style and content. It also analyses how to contextualise and communicate effectively in order to build a professional portfolio, whether through traditional design staples or via a more original approach. It examines the positions occupied by designers in the industry, and the technical and ethical considerations of which they must be aware. In order to design effectively, print and pattern practitioners need to understand not only how the industry works but must also consider the cultural and economic factors that can shape what future clients or consumers will require. This book suggests strategies for developing an understanding of these contexts within and beyond the fashion and textiles industry to provide an innovative resource for the designers of today and tomorrow."--Bloomsbury Publishing.
530			_aAlso issued in print.
533			_aElectronic reproduction. _bLondon : _cBloomsbury Publishing, _d2014. _nAvailable via World Wide Web. _nAccess limited by licensing agreement. _7s2014 dcunns
650		0	_aTextile design.
650		0	_aTextile industry.
830		0	_aAVA academia.
856	4	0	_uhttp://dx.doi.org/10.5040/9781474218535?locatt=label:secondary_appliedVisualArts
942			_n0
999			_c31590 _d31590