000 02282nam a22003491a 4500
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006 m d
007 cr un ---uuuua
008 180920s2016 enk ob 001 0 eng d
020 _a9781474232920 (online)
020 _z9781474232906 (paperback)
040 _aUtOrBLW
_beng
_cUtOrBLW
050 0 0 _aNC997
_b.B44 2016
082 0 0 _a745.4072/1
_223
100 1 _aNoble, Ian,
_eauthor.
_98249
245 1 0 _aVisual research
_h[electronic resource] :
_ban introduction to research methods in graphic design /
_cIan Noble and Russell Bestley.
250 _aThird edition.
260 _aLondon ;
_aNew York :
_bFairchild Books, an imprint of Bloomsbury Publishing PIc,
_c[2016]
300 _a1 online resource (226 p.)
490 0 _aRequired reading range
504 _aIncludes bibliographical references (p. 218) and index.
520 _a"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design."--
_cProvided by publisher.
530 _aAlso issued in print.
533 _aElectronic reproduction.
_bLondon :
_cBloomsbury Publishing,
_d2014.
_nAvailable via World Wide Web.
_nAccess limited by licensing agreement.
_7s2014 dcunns
650 0 _aGraphic arts
_xResearch.
650 0 _aDesign
_xResearch.
700 1 _aNoble, Ian,
_d1960-
_eauthor.
776 0 _aOriginal
_w(DLC) 2015020465
856 4 0 _uhttp://dx.doi.org/10.5040/9781474232920?locatt=label:secondary_appliedVisualArts
942 _n0
999 _c31501
_d31501