000			04195nam a22003731a 4500
001			44099
005			20210222115001.0
006			m d
007			cr un ---uuuua
008			180920s2016 enka ob 001 0 eng d
020			_a9781474232432 (online)
020			_z9781474232425 (paperback)
040			_aUtOrBLW _beng _cUtOrBLW
050	0	0	_aP99 _b.C77 2016
082	0	0	_a302.2 _223
100	1		_aCrow, David, _d1962- _eauthor.
245	1	0	_aVisible Signs _h[electronic resource] : _ban introduction to semiotics in the visual arts / _cby David Crow.
250			_aThird edition.
260			_aLondon ; _aNew York : _bFairfield Books, an imprint of Bloomsbury Publishing Plc, _c[2016]
300			_a1 online resource (192 p. : _bill. (chiefly color))
490	0		_aRequired reading range
504			_aincludes bibliographical references (p. 188) and index.
505	8		_aMachine generated contents note: -- Foreword -- Introduction -- Chapter 1: Components. What is Theory?; Agreement; Portfolio. -- Chapter 2: How Meaning is Formed. Categories of Sign; Value; Portfolio. -- Chapter 3: Reading the Sign: The Reader; Convention and Motivation; Portfolio. -- Chapter 4: Text and Image: Digital and Analogue Codes; Advertising Writing; Portfolio. -- Chapter 5: Official Language: Habitus; The Production of Legitimate Language; The Competition for Cultural Legitimacy; Portfolio. -- Chapter 6: Unofficial Language: Unofficial Codes; The Graffiti Writer; Unofficial Language and the Visual Arts; Portfolio. -- Chapter 7: Symbolic Creativity: Hyperinstitutionalisation; Portfolio. -- Chapter 8: Junk and Culture: Dirt and Taboo; Rubbish Theory; Rubbish as a Resource; Portfolio. -- Chapter 9: Open Work: The Open Work; Portfolio. -- Self-directed Study: Exercises -- References. -- Bibliography -- Index -- Acknowledgements and picture credits.
520			_a"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout. "-- _cProvided by publisher.
520			_a"Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout"-- _cProvided by publisher.
530			_aAlso issued in print.
533			_aElectronic reproduction. _bLondon : _cBloomsbury Publishing, _d2014. _nAvailable via World Wide Web. _nAccess limited by licensing agreement. _7s2014 dcunns
650		0	_aSemiotics.
650		0	_aSemiotics and art.
650		0	_aVisual communication.
776	0		_aOriginal _w(DLC) 2015006998
856	4	0	_uhttp://dx.doi.org/10.5040/9781474232432?locatt=label:secondary_appliedVisualArts
942			_n0
999			_c31497 _d31497