| 000 | 03797nam a22004211a 4500 | ||
|---|---|---|---|
| 001 | 44093 | ||
| 005 | 20210222154437.0 | ||
| 006 | m d | ||
| 007 | cr un ---uuuua | ||
| 008 | 180920s2015 enka o 001 0 eng d | ||
| 020 | _a9781474223515 (online) | ||
| 020 | _z9781472572714 (paperback) | ||
| 040 |
_aUtOrBLW _beng _cUtOrBLW |
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| 050 | 0 | 0 |
_aNC997 _b.A83 2015 |
| 082 | 0 | 0 |
_a741.6 _223 |
| 100 | 1 |
_aAmbrose, Gavin. _9221 |
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| 240 | 1 | 0 | _aDesign th!nking |
| 245 | 1 | 0 |
_aDesign thinking for visual communication _h[electronic resource] / _cGavin Ambrose, Paul Harris. |
| 250 | _aSecond edition. | ||
| 260 |
_aLondon ; _aNew York : _bFairchild Books, an imprint of Bloomsbury Publishihng PIc, _c[2015] |
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| 300 |
_a1 online resource (192 p.) : _bill. (moslty color) |
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| 490 | 0 | _aBasics design | |
| 500 | _aIncludes index. | ||
| 505 | 8 | _aMachine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex. | |
| 520 |
_a"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used."-- _cProvided by publisher. |
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| 520 |
_a"An introductory guide to generating creative ideas and concepts for graphic designers"-- _cProvided by publisher. |
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| 530 | _aAlso issued in print. | ||
| 533 |
_aElectronic reproduction. _bLondon : _cBloomsbury Publishing, _d2014. _nAvailable via World Wide Web. _nAccess limited by licensing agreement. _7s2014 dcunns |
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| 650 | 0 | _aGraphic arts. | |
| 650 | 0 | _aGraphic design (Typography) | |
| 650 | 0 | _aCommunication in design. | |
| 650 | 0 |
_aDesign _vCase studies. |
|
| 700 | 1 |
_aHarris, Paul, _d1971- _94768 |
|
| 775 | 0 | 8 |
_iRevision of: _aAmbrose, Gavin. _tDesign th!nking _dLausanne : AVA Academia, c2010 _kBasics design ; 08 _z9782940411177 _w(OCoLC)429605144 |
| 776 | 0 |
_aOriginal _w(DLC) 2014035835 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.5040/9781474223515?locatt=label:secondary_appliedVisualArts |
| 942 | _n0 | ||
| 999 |
_c31491 _d31491 |
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