| 000 | 01727nam a22003371a 4500 | ||
|---|---|---|---|
| 001 | 44074 | ||
| 005 | 20210222114955.0 | ||
| 006 | m d | ||
| 007 | cr un ---uuuua | ||
| 008 | 180920s2016 enk ob 001 0 eng d | ||
| 020 | _a9781474222280 (online) | ||
| 020 | _z9781472568922 (paperback) | ||
| 040 |
_aUtOrBLW _beng _cUtOrBLW |
||
| 050 | 0 | 0 |
_aHF6161.C44 _bC67 2016 |
| 082 | 0 | 0 |
_a659.19/74692 _223 |
| 100 | 1 | _aCope, Jon. | |
| 245 | 1 | 0 |
_aFashion promotion in practice _h[electronic resource] / _cJon Cope and Dennis Maloney. |
| 260 |
_aLondon ; _aNew York : _bFairchild Books, an imprint of Bloomsbury Publishing, PLC, _c[2016] |
||
| 300 | _a1 online resource (216 p.) | ||
| 504 | _aIncludes bibliographical references (p. 204-208) and index. | ||
| 505 | 0 | _aCampaign planning : making it happen -- Advertising and public relations : from verbal to viral -- The celebrity role : from royalty to the rap game -- Collaborations : "X" marks the spot -- The fashion show : from couturier to catwalk -- Fashion film : from Hollywood to Hoxton -- Events : from private parties to public performance -- Visual merchandising : from store to screen -- The fashion magazine : from print to pixel. | |
| 530 | _aAlso issued in print. | ||
| 533 |
_aElectronic reproduction. _bLondon : _cBloomsbury Publishing, _d2014. _nAvailable via World Wide Web. _nAccess limited by licensing agreement. _7s2014 dcunns |
||
| 650 | 0 |
_aAdvertising _xFashion. |
|
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aFashion merchandising. | |
| 700 | 1 |
_aMaloney, Dennis _c(Fashion writer) |
|
| 776 | 0 |
_aOriginal _w(DLC) 2015010936 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.5040/9781474222280?locatt=label:secondary_appliedVisualArts |
| 942 | _n0 | ||
| 999 |
_c31470 _d31470 |
||