000 01611nam a2200373 i 4500
001 43961
005 20210222114928.0
008 161021s2017 enka f b 001|0|eng|d
020 _a9781292134604 (pbk.) :
_c£15.99
020 _z9781292134628 (ePub ebook) :
_cNo price
020 _z9781292134611 (PDF ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_dStDuBDSZ
_erda
050 0 _aHF5415.1265
_b.N34 2017
072 7 _aBUS
_2ukslc
082 0 4 _a658.872 NAH
100 1 _aNahai, Nathalie,
_eauthor.
245 1 0 _aWebs of influence :
_bthe psychology of online persuasion : the secret strategies that make us click /
_cNathalie Nahai.
250 _a2nd edition.
260 _aHarlow, England :
_bPearson,
_c2017.
300 _axiii, 238 pages :
_billustrations (colour) ;
_c24 cm
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
500 _aPrevious edition: 2012.
504 _aIncludes bibliographical references and index.
520 8 _aThis book contains all the technological savvy you need to develop an online strategy that will catapult your business to the next level and take it global with dazzling results. Packed with amazing new techniques, big ideas, and the latest developments, it offers the insights, guidance and practical input of a leading expert.
650 0 _aInternet marketing.
650 0 _aInternet advertising.
650 0 _aPersuasion (Psychology) in organizations.
650 0 _aWeb sites
_xDesign.
650 7 _aBusiness and Management.
_2ukslc
942 _n0
999 _c31361
_d31361