000			01607nam a2200313 i 4500
001			43792
005			20210222114840.0
008			180731t20182018ne a f b 001|0|eng|d
020			_a9789063694890 (pbk.) : _c£29.95
040			_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda
050		4	_aHD9980.5 _b.I7 2018
072		7	_aBUS _2ukslc
082	0	4	_a658.5 IQB
100	1		_aIqbal, Majid, _eauthor.
245	1	0	_aThinking in services : _bencoding and expressing strategy through design / _cMajid Iqbal.
260			_aAmsterdam, The Netherlands : _bBIS Publishers, _c[2018]
300			_a239 pages : _billustrations (black and white, and colour) ; _c23 cm
336			_atext _2rdacontent
336			_astill image _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520	8		_aThe services sector is expanding faster than ever, and along with it new modes of failure arise, exposing us to unexpected costs and risks. Even the simplest of services are dynamic and complex in the way supply meets demand to fulfill a promise. Therefore, when they fail to meet expectations despite the human-centredness of their design, we are surprised. That's often because their design is superficial. This book is about having new eyes and new perspectives for understanding and exploring the universe of services with a certain kind of curiosity and imagination.
650		0	_aService industries.
650		0	_aCustomer services.
650		0	_aIndustrial design.
650		7	_aBusiness and Management. _2ukslc
942			_n0
999			_c31196 _d31196