| 000 | 01261nam a22003378a 4500 | ||
|---|---|---|---|
| 001 | 43559 | ||
| 005 | 20210222154339.0 | ||
| 008 | 110609s2011 enk f 001 0 eng|d | ||
| 020 |
_a9780415548434 (pbk.) : _c19.99 |
||
| 020 |
_a9780415548427 (hbk.) : _c65.00 |
||
| 020 |
_a9780203597033 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
||
| 050 | 0 |
_aHE8700.8 _b.H56 2011 |
|
| 072 | 7 |
_aMED _2eflch |
|
| 082 | 0 | 4 | _a791.45 JOH |
| 100 | 1 |
_aJohnson, Catherine. _95706 |
|
| 245 | 1 | 0 |
_aBranding television / _cCatherine Johnson. |
| 260 |
_aLondon : _bRoutledge, _c2011. |
||
| 263 | _a201110 | ||
| 300 |
_a224 p. ; _c24 cm. |
||
| 490 | 1 | _aComedia | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis work examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable, digital television, and new media, such as the internet and mobile phone. | |
| 650 | 0 |
_aTelevision broadcasting _zUnited States. |
|
| 650 | 0 |
_aTelevision broadcasting _zGreat Britain. |
|
| 650 | 0 |
_aBranding (Marketing) _zUnited States. |
|
| 650 | 0 |
_aBranding (Marketing) _zGreat Britain. |
|
| 650 | 7 |
_aMedia Studies. _2eflch |
|
| 830 | 0 | _aComedia. | |
| 942 | _n0 | ||
| 999 |
_c30970 _d30970 |
||