| 000 | 01378nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 43323 | ||
| 005 | 20210222154312.0 | ||
| 008 | 150422s2015 enka f b 001|0|eng|d | ||
| 020 |
_a9781780675664 (pbk.) : _c£24.95 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
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| 050 | 4 | _aHD9940.A2 | |
| 072 | 7 |
_aBEA _2ukslc |
|
| 082 | 0 | 4 | _a746.9206 POS |
| 100 | 1 |
_aPosner, Harriet, _eauthor. _98905 |
|
| 245 | 1 | 0 |
_aMarketing fashion : _bstrategy, branding and promotion / _cHarriet Posner. |
| 250 | _aSecond edition. | ||
| 260 |
_aLondon : _bLaurence King Publishing, _c2015. |
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| 300 |
_a240 pages : _billustrations (black and white, and colour) ; _c26 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aPrevious edition: 2011. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _a'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. | |
| 650 | 0 | _aFashion merchandising. | |
| 650 | 0 |
_aFashion merchandising _vCase studies. |
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| 650 | 7 |
_aBeauty and Fashion. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c30727 _d30727 |
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