| 000 | 00921nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 43269 | ||
| 005 | 20210222154305.0 | ||
| 008 | 120305s2011 caua f 001|0 eng|d | ||
| 020 |
_a9781584234456 (hbk.) : _cNo price |
||
| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
||
| 050 | 4 | _aHF5415.1255 | |
| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 | _a658.827 BIG |
| 245 | 0 | 0 |
_aBig brand theory / _c[chief editor, Wang Shaoqiang]. |
| 260 |
_aBerkeley, Calif. : _bGingko, _cc2011. |
||
| 300 |
_a255 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | 8 | _a'Big Brand Theory' presents a discriminating selection of the highest-profile and most intelligent branding campaigns, and serves as an invaluable resource for those wishing to understand the key elements of building brand awareness. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 700 | 1 |
_aWang, Shaoqiang. _919505 |
|
| 942 | _n0 | ||
| 999 |
_c30670 _d30670 |
||