| 000 | 01204nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 42597 | ||
| 005 | 20210222114343.0 | ||
| 008 | 140429s2014 enka 001|0|eng|d | ||
| 020 |
_a9781780671680 (pbk.) : _c£22.50 |
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| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ _erda |
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| 050 | 4 | _aHF5823 | |
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 | _a659.1 COL |
| 100 | 1 |
_aCollins, Tim, _eauthor. |
|
| 245 | 1 | 0 |
_a100 ways to create a great ad / _cTim Collins. |
| 246 | 3 | _aOne hundred ways to create a great ad | |
| 246 | 3 | _aHundred ways to create a great ad | |
| 260 |
_aLondon : _bLaurence King Publishing, _c2014. |
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| 300 |
_a208 pages : _billustrations (black and white, and colour) ; _c26 cm |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 520 | 8 | _aThis is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
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| 942 | _n0 | ||
| 999 |
_c30043 _d30043 |
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