| 000 | 01003nam a2200301 4500 | ||
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| 001 | 42457 | ||
| 005 | 20210222114314.0 | ||
| 008 | 060428s2006 enk f 001 0 eng | ||
| 010 | _a 2006005380 | ||
| 015 |
_aGBA750148 _2bnb |
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| 016 | 7 |
_a0470027517 _2Uk |
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| 020 |
_a0470027517 (hbk) : _c24.99 |
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_a9780470027516 (hbk) : _c24.99 |
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| 040 |
_aStDuBDS _cStDuBDS _dUk |
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| 050 | 0 | 0 | _aHD69.B7 |
| 082 | 0 | 4 | _a658.827 GRA |
| 100 | 1 |
_aGrant, John, _d1964- |
|
| 245 | 1 | 4 |
_aThe brand innovation manifesto : _bhow to build brands, redefine markets and defy conventions / _cJohn Grant. |
| 260 |
_aChichester : _bJohn Wiley, _cc2006. |
||
| 300 |
_axvii, 310 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 |
_aBrand name products _xSocial aspects. |
|
| 650 | 0 |
_aBrand name products _xPsychological aspects. |
|
| 650 | 0 |
_aBrand name products _xMarketing. |
|
| 650 | 0 |
_aLifestyles _xEconomic aspects. |
|
| 942 | _n0 | ||
| 999 |
_c29931 _d29931 |
||