| 000 | 00698nam a22002418a 4500 | ||
|---|---|---|---|
| 001 | 10050 | ||
| 005 | 20210222151651.0 | ||
| 008 | 090401t xxu||||| |||| 00| 0 eng d | ||
| 020 | 0 | 0 | _a0470853581 |
| 035 | _a(Sirsi) 58943 | ||
| 082 | 0 | 0 | _a658.82 WIL |
| 100 | 1 |
_aWillmott, Michael _911932 |
|
| 245 | 1 | 0 |
_aCitizen brands : _bputting society at the heart of your business / _cMichael Willmott. |
| 260 |
_aChichester : _bWiley, _c2003. |
||
| 300 |
_a272 p.; _c23cm. |
||
| 500 | _aOriginally published: 2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aBranding | |
| 650 | 0 | 0 | _aConsumer behaviour |
| 942 | _n0 | ||
| 999 |
_c269 _d269 |
||