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035 _a(Sirsi) 67244
100 1 _aPhilip, Akka
_98738
245 1 0 _aEstablishing key trends of practitioner development in visual effects
260 0 0 _aChislehurst :
_bRavensbourne,
_c2004
500 _aAside from the technical aspects involved in the art of visual effects, this dissertation will focus on how far visual effects have influenced the media industry, specifically advertising, by looking closely at the practices and experiences of many of the industry's key figures. I will be seeking evidence to show significant changes and possible improvements to past techniques and practices within the advertising industry. Has the art of 'effecting' gone so far as to have altered our cultural consciousness?
500 _aMA dissertation: Interactive Digital Media
655 7 _aDissertation
710 2 0 _aRavensbourne College of Design and Communication
942 _n0
999 _c2613
_d2613