000 01004nam a2200193 a 4500
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035 _a(Sirsi) 67105
100 1 _aHung, H.Y
_95407
245 1 0 _aFarmer Brown's journal :
_ba social experiment of conducting glocalisation strategy in the online environment
260 0 0 _aChislehurst :
_bRavensbourne College,
_c2006
500 _aMA dissertation: Networked Media Environments
500 _aFarmer Brown's journal, works as an online community aimed at the reconnection of a long lost relationship between local producers and consumer. It is hoped that through the interactions enabled by networked technology, a direct connection can be recreated. The ultimate goal of this project is to shrink the food supply chain and shift the power of supermarkets to local producers.
500 _aIncludes CD Rom
655 7 _aDissertation
710 2 0 _aRavensbourne College of Design and Communication
942 _n0
999 _c2512
_d2512